Sponsorship Opportunities
The Power of Engagement
What is CCNS and Who Does It Serve?more
The Car Care News Service has served continuously, for over 47 years, as the leading industry resource for redistributable content about vehicle maintenance, repair, and enhancement.
Our purpose: “Provide informative content for motorists who care about cleaner air, safer highways, peak performance, reduced operating cost, and a satisfying ownership experience”.
The Car Care News Service serves:
- Print Publications
- Content Aggregators and Syndicates
- Broadcast Producers
- Web Site Designers and Content Managers
- Social Media Network Sites and Bloggers
- Automotive Parts and Service Dealers & Distributors
- Newsletter Editors - Automotive & Non-automotive
- Industry Trade Associations
- Automotive Enthusiast Groups
- Educators
- University Student Publications
- Vehicle Owners
How Does It Work?more
100% of CCNS content relates to vehicle maintenance, repair, and enhancement. All of it is copyright-free, and can be redistributed by our users, at no cost.
Typical sponsored content consists of print articles with photos or other supporting graphics. Videos and audio files can be deployed as well, either in support of an article, or as a stand-alone piece.
A sponsor’s material most often calls attention to specific vehicle maintenance, repair, or enhancement issues. Then, the content incorporates how their product or service provides a preferable solution to the problem, in an educational, problem/solution, non-advertorial style.
CCNS content management and deployment can be continuously and instantly accessed, updated, and monitored through our password protected “Sponsor Dashboard”.
9 Reasons to Become a Sponsor?more
- The Car Care Council reports that 87% of vehicles inspected at over 400 monitored check lanes throughout the US, last year, were in need of immediate repair or maintenance.
- Research indicates that the astonishingly high level of neglect by vehicle owners is the result of lack of awareness, misconception, and inconsistent messages.
- $66 billion in vehicle maintenance and repair was not performed last year.
- The Car Care News Service helps to reverse the trend of vehicle neglect. Credible information is delivered to motorists through our multi-channel network that now reaches way beyond our roots in traditional print and broadcast media. The CCNS user base now includes an impressive audience of bloggers, newsletter editors, webmasters, automotive parts & service dealers, and now, even vehicle owners themselves.
- In addition to our entirely new, state-of-the-art, web site, we distribute content through our CCNS Blog, the CCNS Newsletter, all leading social media networks, as well as every leading content aggregator and search engine.
- Our new “Sponsor Dashboard” offers a sponsor comprehensive and instantaneous add/drop/edit control and deployment management of all content and optional services.
- The Car Care News Service is the only automotive aftermarket industry endorsed and sanctioned media resource, operating continuously, for 47 years.
- Educating motorists about the importance of proper and timely vehicle care helps conserve energy, increase highway safety, and reduce emissions, while improving performance and enhancing ownership satisfaction.
- The modest cost of sponsorship compared to the impressive ROI is why most CCNS sponsors continue to repeat, year after year.
What is Included and How Much?more
We offer customized sponsorship packages, tailored to fit your individual requirements and budget. Packages can be created for companies with a single brand, with one product or service, all the way up to larger corporations with multiple brands and products.
All sponsors have access to their own, customized and password protected “Sponsor Dashboard” so you can personally manage your content creation, edits, and deployment. All optional services and performance metrics packages can be monitored from here too.
Our affiliation with one of the nation’s top web strategy and engineering groups allows us to offer a host of new optional services. We now have the resources to help you create affordable content, or your own custom designed and managed social media identity program. Want to monitor the pulse and well-being of your Internet identity or a competitor’s? We have the experts available on our staff, full-time, to design whatever you want.
We’re excited to share all the new features and benefits of CCNS sponsorship, including the budget-friendly cost and proven ROI.
Why not put the power and demonstrated value of this time-tested, marketing and public relations tool to work for your automotive product or service.
Here’s how to learn more:
E-mail: Bob Zimmerman
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